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Backlinks That Harm Your Site

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I have just posted about competitors being able to harm your site with blasts of spammy back links. But the issue does not stop with competitors trying to knock you off the first page of google.

 

How Backlinks Harm Your Site

Smuggecko is relatively new site, certainly only been ranking well recently. This make the site vulnerable to malicious backlinks and negative backlinks.

As a new site the backlink profile does not contain any well aged or trusted links. The backlink growth rate had an initial boom and it is now fairly steady. This means google can not weigh up a sudden burst of spammy backlinks against anything of value. Ergo, google will believe the new spammy backlinks are a ploy to generate spammy traffic. And we all know how much google hates spam.

Sadly this has actually happened.

Smuggecko was nicely ranked for “seo tips” and now the ranking has dropped well below the top 100 in google. I suspect the cause of this huge drop is down to blog scrapers.

 

The Danger of Blog Scrapers and RSS Feeds

There are lots of ways someone can crawl your blog and pull off snippets of information and post that info on their blog. One common way is via the RSS feeds.

Wordpress plugins can allow someone to grab your RSS and feed the post excerpts directly into their blog. If their blog is counted as a spammy blog, then the backlinks created by the RSS feed scrapers can act against your site.

Smuggecko, has been scraped alot and all the scrapings have been targeted at posts related to “seo tips”. Hence my belief that this is the cause of my SERPS drop.

 

Protect Against Scrapers

There are a number of ways to protect your blog. I will be trying out a few and dropping reviews. So if you are worried about scraping and RSS feeds potentially killing your site you can view the reviews and pick your preferred protection method.

 

The Future

If google do not attend to this issue soon, it could mean that established sites could cripple new market competition way before they get their foot in the door.

Google really need to fix this issue and avoid market monopolies.

 

 

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Backlinks That Harm Your Site originally appeared on Smuggecko on November 3, 2011.


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